Brief assessment
As an exercise I broke down various aspects of the brief of propercorn to further understand which way to approach it, here is what I developed
Who is the audience?
young proffessionals
20-35 yeear olds
time-poor
urban
health concious
culturally savy
appreciation for the arts
Who should the audience be?
popcorn lovers who are looking for a low calorie version
snack lovers
people who buy the product for the packaging as well
Who could the audience be?
anyone who is in a rush that wants a snack
cinema goers
health concious popcorn lovers
Why?
because the product is a low calorie popcorn with all the flavour
popcorn seems to be a good snack at the cinema
What do they do?
work
watches films
Where do they go?
work
cinema
gym
swimming
news agents
What do they buy?
snacks
energy supplements
popcorn
drinks
food
lunch
This helps grasp the demographic and how to conform the project in their direction.
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