Propercorn Brief

With the help of the sessions in class I have completed the proposal form for my first brief for propercorn.

Here is the document:

BA (Hons) Animation - Level 05	Name	Elliot Gascoigne
Module: OUAN503 Responsive	Date	03/12/2014

STUDIO BRIEF 1: Individual Practice

The Problems I aim to solve are…..

1.  The issue of advertising their product to the desired audience 2.  Bringing to life the companies motto ‘Done Properly’ 3.  Connecting to the audience in the most appropriate way

In order to solve these problems I will…

1. Create a piece that will be in contact with the desired audience in their most susceptible stage of the day 2. Emphasise the motto through animation and getting the point across through different styles to engage with the audience in the most effective way 3.  Research into where the audience is most likely to take in information and retain it

I will be aiming to communicate (identify 3 specific messages, ideas, moods etc.)

1.  The companies motto as the main message ‘Done Properly’ 2. Bringing their illustrative world to life through animation 3. The values of the product

To an audience of ….. (name 3 characteristics)

1.  Time Poor 2.  20 – 35 Years old 3.  appreciation of the arts