Propercorn Brief Analysis

Brief assessment

As an exercise I broke down various aspects of the brief of propercorn to further understand which way to approach it, here is what I developed

Who is the audience?

young proffessionals

20-35 yeear olds

time-poor

urban

health concious

culturally savy

appreciation for the arts

Who should the audience be?

popcorn lovers who are looking for a low calorie version

snack lovers

people who buy the product for the packaging as well

Who could the audience be?

anyone who is in a rush that wants a snack

cinema goers

health concious popcorn lovers

Why?

because the product is a low calorie popcorn with all the flavour

popcorn seems to be a good snack at the cinema

What do they do?

work

watches films

Where do they go?

work

cinema

gym

swimming

news agents

What do they buy?

snacks

energy supplements

popcorn

drinks

food

lunch

This helps grasp the demographic and how to conform the project in their direction. 

Reaching the criteria

After realising what the criteria was for 99% of the briefs out there. here is a list of 10 things that help us meet the criteria:

1. we get different briefs that we have to approach them in different ways
2. Identifies what makes the work a success
3. You can contact professionals for feedback
4. Most briefs allow you to collaborate to achieve a better result
5. producing work that you like 
6. selecting the right briefs
7. time frames are definitive!
8. certain briefs will tell you outright what they want but others wont 
9. the variety of briefs allow you to approach different skills
10. the background info of the companies helps outline their needs

AUDIO EDITING!

Audio induction.

So today we had an audio induction, learning how to appropriately record audio with the right recorder and equipment, but we also got introduced to a few ways how to edit the audio that we record!

I have used audacity for my editing before but I was never introduced to audition. it was a good program which was more content heavy than audacity but not knowing how to use audition made me sway more towards using audacity!

I was quite comfortable with the tools and now I have more knowledge on the technical terms used in audio such as KHz etc.

I can now use a more technical approach to my audio for my animations and have a better understanding of the different tools to edit them.

 

Acting Up!

First Things First!

The Brief states that we have to animate a given character to the dialogue of a song chorus or verse, using the rig provided to animate the narrative that we choose to create in conjunction with the lyrics.

So the first step was to think of a song that had lyrics that would be adequate to create a narrative for, this proved to be fairly tricky, so there are a few ideas that i've been throwing around which include:

Nicki Minaj 'Anaconda'

Indina Menzel 'Let It Go'

Lilly Allen 'Its Not Fair'

Christmas Song 'I Saw Mother Kissing Santa Claus'

Right Said Fred 'I'm too sexy'


All the songs are quite comical in a way but i want to take the comical value and reverse it in a way that increases its comical value 10 fold!

Ive decided to go with 'Im Too Sexy' and as you know the lyrics are:

I'm too sexy for my shirt too sexy for my shirt
So sexy it hurts
And I'm too sexy for Milan too sexy for Milan
New York and Japan


so I wanted to have my moom holding a t-shirt and looking distraught that he is too sexy for it, because its his favourite shirt, but he cant ear it because he's too sexy!

So my next steps are to film some reference material to work with! 

As a group

After getting into groups we then compared our 10 things and collaborated to form another 10.

1. Learn new skills
2. Collaborate with others
3. Win competitions
4. Gain problem solving skills
5. Not to stick with the same approach 
6. Networking
7. Confidence
8. experience
9. Make myself and others proud
10. Working to deadlines

Over all they are pretty much the same as our individual wishes for the module.

What I want to get out of this module (Responsive)

Here are 10 things that I want to get out of 'Responsive'

1. A better understanding as to who I am as a practitioner.
2. How to better select the right brief
3. A huge increase in my documentation skills
4. A better understanding at how to contextualize my evaluation better
5. To get more comfortable with collaborating
6. More confidence in my work
7. increase my judgement on how to approach different briefs
8. To WIN a competition!
9. To feel more comfortable seeking help from people who can strengthen my weaknesses 
10. To be able to organize my documentation in a more flowing and understandable way