Monday 24 February 2014

Amnesty international



I wanted to do some research into Amnesty international before i make headway in animating, just so i dont miss out any information that could be sympathetic to my animation, or a peice of information that can better help me get the message across!

Here are some facts and figures:

3 million members
Amnesty International is the world's largest human rights movement, with more than 3 million members in more than 150 countries.
20,500 Urgent Actions
Amnesty International has issued more than 20,500 Urgent Actions highlighting specific human rights appeals and 10,500 Urgent Action follow-ups since the programme started in 1973.
Democratic movement                                                                                                             Amnesty International is a democratic movement shaped by elected representatives from around the world.
Established in 1961
Amnesty International was established in 1961 by Peter Benenson, a London lawyer.
3,300 research missions 17,000 reports
Amnesty International has conducted more than 3,300 research missions and published more than 17,000 reports about human rights around the world between 1961 and the end of 2010.
State of the world's human rights report
Amnesty International’s annual report on the state of the world’s human rights has been published every year since 1961 and is produced in more than 25 languages.
Offices in 80 countries
Amnesty International has offices in 80 countries.
Prisoners of conscience
Amnesty International has campaigned for prisoners of conscience since its inception, and is currently working for their release in at least 48 countries around the world.
Amnesty International’s iconic logo
Amnesty International’s iconic logo of a candle wrapped in barbed wire was inspired by the ancient Chinese proverb: “It is better to light a candle than to curse the darkness”, reflecting Peter Benenson’s hope that its work would shine a light in the darkest of places where human rights abuses go unpunished.
Nobel Prize winner
Amnesty International won the Nobel Peace Prize in 1977 for “having contributed to securing the ground for freedom, for justice, and thereby also for peace in the world”.

a brief look at each brief

Idents:




Here are examples of different BBC3 idents, the brief is to create an ident for 3 different tv companies. i like how quirky they can be as there is no limit to the narrative but that can also open up the trap of being too complicated for something that should be simple, where as it can be as simple as you want!



Titles:




Here is an example of a title sequence, where the whole film/tv show or what ever the artefact is, is summed up by a short animation or film to show what the audience should expect from the artefact. there are also traps with this type of thing such as the title could show a different view of what the film is about, you could argue that a vague title sequence could be suspenseful, which i agree, but as long as it doesn't stray from the nature of the artefact!



Campaign:




This brief gives us the choice to produce a 40 second animation about either childline or amnesty international. this one has interested me the most as i like to make an impact to peoples emotions in any animation i do so this would be a good way to invoke a lot of feelings. as always there are traps that are easy to fall in; the style needs to be appropriate and sympathetic to the subject as a cartoony style of animation wont be taken seriously.

Schedule!




Here is my schedule for the next 4 Months that i created to better manage my time, the schedule includes deadlines and key dates that cover all my modules. i did this due to the failed schedule from my previous module you can see below, there are a few reasons the schedule failed: it didnt encompass all my modules so i was having multiple schedules so i was forgetting what i had completed and what i needed to complete. but this is a monster of a schedule that is colour coded and labelled to cover every single aspect of the rest of the year.